Keeping Things in Perspective

It is a hard truth as a small business owner that even if you did someday have the skills to do everything, you will never be able to make money trying to do everything.  This week's lesson was the true labor cost of doing one-off projects as opposed to developing my core offerings and doing those extremely well.  Just when I start to take all of these decisions way too seriously I get the opportunity to be a part of something that really puts my life in perspective.


Since it's inception Sweet Nothings has donated 3% of it's profits to the National Brain Tumor Association in honor of my late father-in-law Larry Thieben.  After noticing this fact on my website a customer who I had just met shared with me that her husband had just recently passed from GBM (glioblastoma multiforme).  We have stayed in touch and now this incredible family has put on their first fundraiser to be hosted at UD this Saturday.  They have already raised 15K in money, are having a silent auction and a 5K and many other events.  I will be there passing out yummies as people mill around and finish the race.  I have to admit that I get choked up when I think about what this family has been through and what they have turned it into.  Their faith and hope is inspiring and I'm lucky that I was asked to be a part of it. Thank you to the Beach family for reminding me what it's really all about. Please check out the link below and pass it on.